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Our role is to oversee the day-to-day management of your wealth so you can focus on what’s most important to you.

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Birmingham, AL Fee-Only Financial Advisors

Your interests always come first

We’re not your typical financial advisory firm. Because we are
fee-only fiduciary, our team of financial professionals is not pressured to sell you expensive financial products that may not fit your needs best.

Our specialty is delivering highly customized, one-of-a-kind financial planning and investment solutions. In other words, we don’t believe in using cookie-cutter solutions.

The BCR Wealth Strategies team includes CFP® professionals and CPAs, that focus their knowledge and experience on maximizing your after-tax net worth and return expectations. 

Meet Our Team
The BCR team

What Makes Us Different - Our Three “Uniques”

01

Peace of Mind by making success easier for you.

02

Attentive by giving immediate responses.

03

Personalized by knowing and understanding you.

What We Do
The Truth Behind Your Financial Advisor

The Truth Behind Your Financial Advisor: Partner or Sales Pitch

Our Complimentary eBook provides the information to confidently navigate the
challenge of selecting a competent and trustworthy financial advisor. 

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Our Clients Count on Us to Protect and Nurture Their Wealth

Read What They Have to Say

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BCR Wealth Strategies
4.9
Based on 29 reviews
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Donna Eyles profile picture
Donna Eyles
20:39 10 Aug 24
I have been with BCR (Marshall Rathmell) for over 10 years. During that time, there have been several big events in my life and Marshall has always been there to not only give me financial guidance, but to personally encourage me during those periods. His support staff is phenomenal. It's great to have someome who respects my financial needs and desires and can answer my many questions. Having a firm (BCR) that I can trust with my life savings removes a lot of stress from my life.
Carolina Hatley profile picture
Carolina Hatley
23:06 22 Apr 24
Our family has been working with Marshall and the team over the years and we are very happy with the personal attention and results. Financial & Wealth planning can be very daunting but the BCR team does a terrific job of understanding our needs and preparing and educating us to reach our life goals.
George Reick profile picture
George Reick
16:25 11 Feb 24
BCR has been my financial advisor since 2006. Marshall Rathmell and the rest of his team has managed my investments very successful over the past 18 years. They have helped with estate and tax planning in addition to insurance coverage advise. I think so highly of them that I send my daughter to BCR.
George Morris profile picture
George Morris
13:04 24 Jan 24
Marshall and his team at BCR Wealth are fantastic. They have been a huge help to our family as we manage our finances and plan for the future.
Danny Verdin profile picture
Danny Verdin
03:06 19 Jan 24
Donna Francavilla profile picture
Donna Francavilla
13:39 19 Dec 23
BCR wealth strives to meet your needs by being available, taking an interest in your life and personal and financial development and treating you like family. Take a long, hard look at the quality of the advisors and you'll be pleased.
Bob profile picture
Bob
00:49 07 Dec 23
Our experience with BCR Wealth has been outstanding. We have tried other wealth managers over the years and there is no comparison. BCR out performs the other firms through the personal attention, timely and informative communications, planning and analytic tools, responsive and reliable service that puts us in the best position to make the most of our investments. We have achieved a great sense of peace and security through our relationship with Marshall Rathmell and the team at BCR. They are simply the very best. We wholeheartedly recommend BCR Wealth Strategies to make your life better in these times of uncertainty. You can trust BCR to always work in your best interest.
Sincerely,
Bob & Barb Blankenship
Elaine Witt profile picture
Elaine Witt
13:31 04 Dec 23
We have received excellent advice from this team, and we appreciate that they are a fiduciary advisor, which means they are required to put our interests first. This also means they do not have specific products they are required to sell us, just whatever works best for our situation. We first consulted them several years ago to help us assess our retirement prospects. Since then, they have advised us on decisions about which you may not typically think of consulting a financial advisor. Strongly recommended.

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There’s a common misconception that financial planning is a one-time event or something you can revisit once in a while. However, proper financial planning should be an ongoing, active part of your wealth management process. Think about it: markets shift, life happens, tax laws evolve. Each of these changes can impact your long-term goals. That’s why at BCR Wealth Strategies, we believe financial planning is a year-round process designed to keep your investments, tax strategy, and life goals aligned, so you can stay organized and prepared, no matter what life brings next. In our blog post, we’ll explore some of the most common questions and concerns we hear from investors and how a proactive approach to financial planning can help you stay on track to pursue your short and long-term goals. Link to pillar page: https://www.bcrwealth.com/year-end-financial-planning-strategies-for-high-earners/ Market Fluctuations “Should I be doing something when markets drop?” Market fluctuations are a natural part of investing, but they can still cause uncertainty, especially if you’re nearing retirement or have a complex financial situation. The best response often depends on your overall financial plan, not the market’s short-term behavior. Possible financial planning solutions: Revisit your goals and time horizon. If your goals haven’t changed, your long-term investment strategy likely shouldn’t either. Use the opportunity to rebalance. Down markets can allow you to buy quality investments at lower prices, restoring your target allocation. Continue contributing. If you’re still in the accumulation phase, regular investing during a downturn can lower your average cost per share over time. A downturn can actually strengthen your long-term results if managed with discipline and perspective. You can’t control market swings, but you can control how you’re positioned for them. “How do I protect my portfolio during market volatility?” Volatility can’t be avoided, but proper diversification, liquidity, and planning can limit its impact on your lifestyle and goals. Possible solutions: Diversify across asset classes. Stocks, bonds, and alternative investments react differently to economic shifts, helping balance returns and volatility. Maintain a healthy cash reserve. Having six to 12 months of expenses in cash prevents you from selling investments at the wrong time. Work with your advisor to stress-test your investment plan. This can help you understand how your portfolio might perform under different market conditions, enabling you to adjust before volatility strikes. Focus on quality and fundamentals. Holding well-managed, financially stable companies or funds creates more resilience during turbulent periods. “Should I move my investments to cash during a downturn?” It’s a common reaction, but rarely a productive one. Moving to cash might feel safe in the moment, but it can lock in losses and make it difficult to re-enter the market. Possible solutions: Assess your true risk tolerance. If volatility feels unbearable, your portfolio may need rebalancing, not liquidation. Focus on strategy, not emotion. History shows that markets tend to recover and missing just a few strong rebound days can have a significant impact on returns. Use downturns for tax-loss harvesting. If appropriate, realizing losses can offset gains elsewhere in your portfolio, improving tax efficiency. In most cases, staying invested within a plan aligned to your comfort and goals is the smarter path than retreating to cash. “Am I taking too much risk for my age?” Risk tolerance isn’t just about age; it’s about your financial goals, time horizon, income needs, and temperament. Two people at 60 may need very different investment strategies. Possible solutions: Revisit your asset allocation. A financial advisor can help assess whether your portfolio still fits your stage of life and income needs. Managing risk is less about reducing returns and more about keeping your plan sustainable through every market cycle. “How can I recover from recent market losses?” Losses can be discouraging, but recovery begins with a new perspective and a solid plan. Possible solutions: Avoid reactionary decisions. Selling after a loss cements it. Review your portfolio to understand what has changed, your plan, or just the market. Rebalance strategically. Downturns often leave some areas undervalued. Shifting back to your target allocation can position you for the eventual recovery. Reassess cash flow and savings. Continue investing through automated contributions to capture future rebounds. Evaluate tax opportunities. Harvesting losses or performing Roth conversions during periods of lower valuation can enhance long-term outcomes. Focus on what you can control. Spending, savings rate, and portfolio diversification all have more lasting impact than daily market moves. Read our blog on year-end tax planning strategies Life Changes Life doesn’t follow a script. A sudden job change, an inheritance, or a loss in the family can shift your entire financial picture. Unexpected events can change your income, taxes, or goals overnight. Without revisiting your plan, it’s easy for old strategies to become outdated or less effective. Financial planning is not static; it should evolve with your life. When circumstances change, having an ongoing advisory relationship ensures that your plan adjusts in real-time, rather than once a year. “What happens to my plan if my circumstances change?” “How will this affect my financial plan and what should I do next?” “If I lose my job, how do I stay on track financially?” “What should I do with an inheritance: invest it, save it, or pay off debt?” “If a spouse or family member passes away, how do I handle the financial transition?” Possible Financial Planning Solutions: If your cash flow changes, whether from job loss, retirement, or new income, it’s time to adjust your budget and review your savings strategy. Changes in income or assets can affect your tax bracket, deductions, and filing status. A financial advisor can help coordinate with your CPA to minimize surprises at tax time. Major life events can shift your time horizon or risk tolerance. Updating your portfolio helps keep it aligned with your new priorities. Events like marriage, divorce, or loss often require revisiting wills, trusts, and insurance policies to ensure your intentions are still reflected. Inheritances, stock options, or settlements may provide opportunities for strategic tax planning, such as charitable giving or Roth conversions. At BCR Wealth Strategies, our team of Birmingham CFP® professionals can assist you in coordinating tax, investment, and estate decisions so your plan stays relevant, no matter what life brings next. Tax Planning: Most people think of tax planning as something that occurs only once a year, typically in April. But by then, your best opportunities to lower taxes may already be gone. Tax planning is most effective when it’s proactive, rather than reactive. “When should I start tax planning?” “Am I paying more in taxes than I should be?” “When should I do a Roth conversion?” “What can I do now to reduce next year’s tax bill?” Possible Financial Planning Solutions: Timing capital gains to avoid jumping into higher brackets. Making strategic Roth conversions when market dips or income levels make it favorable is a good strategy. Maximizing retirement contributions and charitable giving before the December 31st deadline. Making small adjustments midyear often creates more flexibility and better outcomes than scrambling at the last minute. The Overlooked Factor: Integration and Timing One of the biggest mistakes investors make is treating financial planning, tax strategy, and investment management as separate tasks. Each decision affects the others. A year-round process connects the dots. For example, selling investments to raise cash may trigger capital gains that affect your overall tax picture. Accepting a new job offer can alter your income level and necessitate adjustments to your retirement contribution strategy or employer benefits. And when markets dip, it may present the perfect opportunity for a Roth conversion, if you’re tracking those shifts in real-time. These are the kinds of details that make financial planning a year-round process, where coordination between your investments, taxes, and long-term goals ensures that every decision works together. How Often Should You Review Your Financial Plan? There’s no single rule, but checking in at least quarterly, or whenever life changes, keeps your plan aligned with your goals. This cadence helps ensure your financial life is never left on autopilot. Here’s what a year-round financial planning rhythm might look like: Quarter 1: Review investment performance, rebalance portfolios, and assess tax opportunities. Quarter 2: Evaluate insurance needs, cash flow, and savings goals. Quarter 3: Revisit estate planning documents and charitable giving strategies. Quarter 4: Execute year-end tax moves and prepare projections for the year ahead. The Importance of Year-Round Financial Planning At BCR Wealth Strategies, we serve clients who prefer to hand off the day-to-day oversight of their wealth to an experienced team of CFP® professionals. Our approach goes beyond a single annual review; it’s an ongoing partnership. Connect to learn more about our financial planning services.

Why Financial Planning Is a Year-Round Process

There’s a common misconception that financial planning is a one-time event or something you can revisit once in a while. However, proper financial planning should...
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BCR Wealth Strategies, situated near Birmingham, AL, is a dedicated fee-only wealth management firm.

Our expertise assists business leaders, healthcare professionals, affluent individuals and families, and those in financial transition such as divorce, loss of a spouse, beneficiary, marriage, finishing residency, etc. in cultivating, safeguarding, and enhancing their wealth.

As committed fiduciaries, your best interests are our top priority.

Our team, composed of certified CFP® professionals, excels in delivering personalized financial planning and investment management services tailored to your unique requirements, reflecting your values and aspirations.

From retirement planning to asset management and protecting your family's financial future, BCR Wealth Strategies provides clear guidance and comprehensive support to help you verbalize and realize your financial objectives.

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